30 Years 30 Heroes: Evelyn Fairbanks

30 Years 30 Heroes: Evelyn Fairbanks

Author, educator, and administrator, Evelyn Fairbanks, knew how to connect with others and had a way of making people feel like they had known her forever. She was a gifted storyteller, and like CEL, was committed to the betterment of business, family and the...
30 Years 30 Heroes: Karen Atkinson

30 Years 30 Heroes: Karen Atkinson

The best gift of being in business is the opportunity to get to know people from many walks of life. People come and go within our business lives, but some become lifelong heroes and friends. Karen Atkinson is one of those humble servants who continues to positively...
30 Years 30 Heroes: Major General Robert Shadley

30 Years 30 Heroes: Major General Robert Shadley

In 1996, while serving at the Aberdeen Proving Ground in Maryland, Major General Robert D. Shadley uncovered the insidious efforts of drill sergeants and other instructors at military bases to obtain sexual favors from female trainees. They called it GAM (“Game ala...
How crazy would it be to build a brand you CAN’T own?

How crazy would it be to build a brand you CAN’T own?

It seems almost absurd to ask the question, but I estimate that 65% of privately held (small) companies can’t own their premier brand. The single most important element of brand building is OWNING your brand because, without ownership, brand equity is zero and will...
3 Things Businesses can Learn from Pilgrim PR

3 Things Businesses can Learn from Pilgrim PR

When the Pilgrims landed at Plymouth Rock, there must have been media there. How else could the story have been captured, liked and shared for so many years?! Only birds were “tweeting” that day, but the stories somehow got out without the help of Snapchat and...
4 Tips for Good Website Communication

4 Tips for Good Website Communication

Your website is one of your most prominent and easily accessible communication tool, so utilize the real estate wisely with key messages and attention-getting content. Here are three tips for effective website communication: 1. Review site analytics regularly to stay...
Marketing and PR – The Great Get Together!

Marketing and PR – The Great Get Together!

You are no doubt aware of the delicious combinations at the upcoming Minnesota State Fair: A corn dog and mustard, a brat and a cold beer, Sweet Martha’s chocolate chip cookies and all the milk you can drink. But, as you’re filling your senses and your stomach with...
5 Tips for Selling like the Minnesota State Fair

5 Tips for Selling like the Minnesota State Fair

What marketing tactic could you initiate to sell your product or service at corn dog capacity? How could you get more customers to jump on board with your company,as they do the most popular Midway rides? What State Fair attraction brings you back year after year and...