How crazy would it be to build a brand you CAN’T own?

How crazy would it be to build a brand you CAN’T own?

It seems almost absurd to ask the question, but I estimate that 65% of privately held (small) companies can’t own their premier brand. The single most important element of brand building is OWNING your brand because, without ownership, brand equity is zero and will...
3 Things Businesses can Learn from Pilgrim PR

3 Things Businesses can Learn from Pilgrim PR

When the Pilgrims landed at Plymouth Rock, there must have been media there. How else could the story have been captured, liked and shared for so many years?! Only birds were “tweeting” that day, but the stories somehow got out without the help of Snapchat and...
4 Tips for Good Website Communication

4 Tips for Good Website Communication

Your website is one of your most prominent and easily accessible communication tool, so utilize the real estate wisely with key messages and attention-getting content. Here are three tips for effective website communication: 1. Review site analytics regularly to stay...
Marketing and PR – The Great Get Together!

Marketing and PR – The Great Get Together!

You are no doubt aware of the delicious combinations at the upcoming Minnesota State Fair: A corn dog and mustard, a brat and a cold beer, Sweet Martha’s chocolate chip cookies and all the milk you can drink. But, as you’re filling your senses and your stomach with...
5 Tips for Selling like the Minnesota State Fair

5 Tips for Selling like the Minnesota State Fair

What marketing tactic could you initiate to sell your product or service at corn dog capacity? How could you get more customers to jump on board with your company,as they do the most popular Midway rides? What State Fair attraction brings you back year after year and...
Client Spotlight – Saint Louis Art Fair

Client Spotlight – Saint Louis Art Fair

The Saint Louis Art Fair is an excellent example of the magic that happens when marketing and public relations unite to entice a target market and generate a response. This event consistently wins annual awards from the International Festivals and Event Association...
Market like an Olympic Swimmer

Market like an Olympic Swimmer

Are you a fan of the US Olympic swim team? As you watch Michael Phelps, Lily King, Minnesota’s own David Plumber, and other champions swim for gold, take note of the similarities between Olympic swimming and marketing like a champion. How can you get in the marketing...
2016 Real Time PR Fitness Challenge

2016 Real Time PR Fitness Challenge

You’re invited to ramp up your Real Time PR efforts and tally up success with us this Summer. The PR Fitness Challenge is designed to pump up your public relations with online marketing and public relations that keep you in front of and engaging with your target...