30 Years 30 Heroes: Joe Reilly

30 Years 30 Heroes: Joe Reilly

Joe Reilly’s entrepreneurial story started as a young boy growing up in Chicago and continues today as founder and owner of PCS Human Capital Management. No one can tell his story of integrity, compassion, and risk-taking better than Joe himself. According to Joe, it...
30 Years 30 Heroes: Scott Jackson

30 Years 30 Heroes: Scott Jackson

I remember the first day that I met Scott Jackson. I was in 6th grade and a friend had convinced me to try playing volleyball. I went to the orientation and in walks the entire Varsity team to help us learn skills, talk about what it takes to be a volleyball player...
30 Years 30 Heroes: Ellen Timmerman-Borer

30 Years 30 Heroes: Ellen Timmerman-Borer

Ellen Timmerman-Borer is one of the most sincere advocates and influencers for people with developmental disabilities. We first met Ellen when Hammer, an organization that provides adults and children with developmental disabilities the opportunity to live life to its...
30 Years 30 Heroes: John Maxwell

30 Years 30 Heroes: John Maxwell

Author, pastor, and speaker, John Maxwell, has dedicated his life to do what he does best: teach. He states in his website, “My passion in life is growing and equipping others to do remarkable things and lead significant and fulfilled lives.” Just as CEL, his...
30 Years 30 Heroes: LaDonna Hoy

30 Years 30 Heroes: LaDonna Hoy

LaDonna Hoy, also known as “Saint LaDonna” in Minneapolis’ western suburbs, lives as a servant leader and inspires by serving others. Along with being a grandmother of 13, LaDonna is a founder and the executive director of Interfaith Outreach &...
30 Years 30 Heroes: Janeé Harteau

30 Years 30 Heroes: Janeé Harteau

With strength and persistence, Janeé Harteau became the first female police chief in Minneapolis, one of just three overseeing a major American city. Coming from a diverse background, Janeé is known for seeing the “human side” of crime, focusing on making an impact on...
30 Years 30 Heroes: Greg Niemi

30 Years 30 Heroes: Greg Niemi

Greg Niemi’s LinkedIn profile identifies him as “driving high-performance business.” We would add “driving strong values and cultures of integrity, gratitude, and respect.” We first met Greg as President of Nexstar Network, the business networking organization that...
30 Years 30 Heroes: Evelyn Fairbanks

30 Years 30 Heroes: Evelyn Fairbanks

Author, educator, and administrator, Evelyn Fairbanks, knew how to connect with others and had a way of making people feel like they had known her forever. She was a gifted storyteller, and like CEL, was committed to the betterment of business, family and the...
30 Years 30 Heroes: Karen Atkinson

30 Years 30 Heroes: Karen Atkinson

The best gift of being in business is the opportunity to get to know people from many walks of life. People come and go within our business lives, but some become lifelong heroes and friends. Karen Atkinson is one of those humble servants who continues to positively...
30 Years 30 Heroes: Major General Robert Shadley

30 Years 30 Heroes: Major General Robert Shadley

In 1996, while serving at the Aberdeen Proving Ground in Maryland, Major General Robert D. Shadley uncovered the insidious efforts of drill sergeants and other instructors at military bases to obtain sexual favors from female trainees. They called it GAM (“Game ala...
How crazy would it be to build a brand you CAN’T own?

How crazy would it be to build a brand you CAN’T own?

It seems almost absurd to ask the question, but I estimate that 65% of privately held (small) companies can’t own their premier brand. The single most important element of brand building is OWNING your brand because, without ownership, brand equity is zero and will...