Have you stood in your closet and thought, I have nothing to wear to work? Yet, last week you spent $100 each on a shirt, a pair of pants, and shoes. The pieces looked good on their own, but they didn’t go together. Now you must spend more to create an outfit that works. However, when you plan for the outfit you want, then identify the pieces that you need, you spend your money wisely because you know the pieces will work cohesively together. The result can be magical, saving you time, money and maybe even getting you lots of compliments (who doesn’t want that).
The same goes for your marketing. Do you have a plan that ties your marketing tactics together or do you look at them in silos? You are doing the right things, you have a website that is driving traffic, but something is missing, something is holding you back from getting the results. When you look at the pieces separately; your message on social media is different than what you say in the news segment or radio interview, or the design of your latest ad doesn’t match your website. This happens when a brand doesn’t have a strategic marketing plan that integrates all the tactics towards a common goal.
Business Dictionary defines strategy as a method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem and the art and science of planning and marshalling resources for their most efficient and effective use. When it all starts with strategy, the Marketing, PR, Design and Online tactics align to work toward a common goal for your brand and ultimately drive sales and reach your desired goals. The magical moment happens when your strategic marketing plan creates a consistent message, design and tactical style that is uniquely your brand. When the elements come together through a strategic marketing plan, you put together the perfect “outfit.”