Good graphic design has the power to captivate your target audience and hold their attention, so they can focus on your products and services. In fact, we can go as far as to say that popular design trends define how internet users navigate a website and the trends are influenced by current culture, fashion, technology and more. And in fact, an old or poorly designed site can cause user frustration and lead to loss of interest among your prospects.
As Kryptonite is to Superman, design draws its super powers from color, texture, and typography. The latest trends reveal bold, vibrant colors, neon accents, geometric shapes and dramatic type. Meanwhile, negative white space remains as essential as the artist’ palette is to the colors that grace it.
“Modern” Retro is in, drawing from the nostalgia of the late 1970’s through the 90’s, placing classic toys and technology like floppy disks, boom boxes and cassette tapes front and center.
Animation and motion graphics are also trending. Check out this 50th Anniversary animation video we created for long-time client TSC.
According to creativemarket.com, flat design is a big trend, characterized by a clean, colorful look, big typography, white space and subtle gradients. They say it has “the staying power of a visual language that creates high usability and fast loading times and mixing flat design with more intricate and hand drawn artwork and photography makes the trend versatile and flexible.”
Experience the super power fresh design can have on your business!