Learn from the Most Memorable PR and Advertising Campaigns
How do you create a public relations campaign that generates goodwill toward an individual, cause, company, or product? How do you design an ad to attract public attention to your product or business? The answer is easy. Design it to grab the attention of he viewer, hold it and motivate them to take action.
Can you name a Memorable Public Relations Campaign?
You may be surprised by some of the best public relations campaigns of all times, according to PR Week and it may be because you haven’t truly experienced the power of public relations! Here are three of their top picks:
Boston Tea Party
American colonists threw crates of tea leaves from a British trade ship into
Boston Harbor to protest excessive British taxation. Samuel Adams’ was recognized as a master of opinion-swaying techniques and this publicity stunt changed the course of history.
Macy’s Thanksgiving Day Parade
The Macy’s Thanksgiving Day Parade in New York City has been a gift to the community since 1924. First generation European immigrants who wanted to celebrate their new American heritage in the festival style of their homelands, so they put on costumes and formed a parade. The parade has grown to what it is today and continues to be one of the greatest public relations strategies of all time.
I’d Like to Teach the World to Sing
Coca-Cola launched a public relations campaign with a commercial that sent a positive message of hope, love and multicultural harmony, associated with their beverage. As a result, not only did a positive public image ensue for CocaCola, but the song became a hit record. That’s not where it ended. 44 years later, the commercial returned to television once again in the series finale of Mad Men.
Quiz Yourself on These Successful Ad Campaigns:
- Name the product that comes from the Land of Sky Blue Waters
- What cereal is the Breakfast of Champions?
- What insurance company employs Flo?