Attention-getting online videos are a good marketing strategy. When you post videos on your website and social media sites, you give your prospects an inside look into your company and the services you provide. You also have the potential to move yourself up on the search engines because YouTube is the No. 2 search engine after Google.
Look at Facebook and it’s auto play feature within your newsfeed. According to Facebook, an auto play video has a three-second window to capture your attention and get you to click to add sound to it, whereas a photo only has one. Every second counts, so make the most of it. Target your market, produce a clever and interesting video, and optimize it for search. But first, determine the action you wish to evoke.
Ask yourself these questions:
- Do I want an emotional response?
Do I want people to feel an emotional connection to what’s in the video that leads them to me?
- Do I want a physical response?
Do I want visitors to be compelled to click on links to search for more information, pick up the phone to call and buy, or sign up for a service that I provide? Maybe it’s all of the above!
If you produce your video according to the response you’re looking for, you’ll drive the right traffic and the best end result.
We work with some great videographers to produce the best video for your target marketing from high-end business marketing videos productions with Acowsay Digital and Rich Image Video, to our referendum and education videos with Capture Video. We focus on your mission, values, target market, and marketing plan, setting you apart from the rest. Each strategy is designed specifically for each client and the audience you want to reach.
We would love to help you with video production that has the power to boost your online presence and your business.