Now that you know something about different kinds of infographics, lets talk about images and the resources available for building them.
CEL Brand Specialist & Graphic Designer Scott Rogers utilizes the Creative Suite package that includes Adobe Illustrator and Photoshop. But, if you’re not a savvy designer like Scott, there are some other infographic builder programs out there that can help you and they are free:
- Canva – amazing, free tool that has many templates to use beyond just infographics.
- Easel.ly – A good, very basic start up tool with some free templates.
- Piktochart – Allows you to customize color schemes and fonts. You can also upload your own graphics to include, instead of just using their stock.
- Infogr.am – Works from excel to help make chart style infographics with maps and customized data.
- Visual.ly – They have tools and a community for infographic makers
- Venngage – Has a lot of charts and depictions
- Dipity – Good for timelines
- Visualize – Most used for resumes BUT can also be utilized for timelines and charts.
Keep in mind that you get what you pay for, so there will be restrictions such as only allowing you to embed an image in one place, rather than downloading the image to use wherever you wish. However, most of them also allow paid upgrades that will get you past some of those hurdles and allow for custom branding.
Keep your infographics and photos clean and to the point and don’t crowd the visuals with too much text.
Remember that 90 percent of information transmitted to the brain is visual, so use infographics to get your message to the marketplace in a creative, effective and lasting way!