People define success in different ways; so being clear on your definition will assure that your team is on the same page. Here are a few tips for heading in the right direction:

1. Clearly define goals and expectations

2. Check-in weekly or monthly to assess progress and provide support

3. Provide the tools needed for success, i.e. equipment, assistance and support

4. Provide measurements for success

5. Hold people accountable

It’s not rocket science, just good communication and systems for success. Also, be sure to make your brand promise clear to your employee and make a point to periodically ask them to describe how they are fulfilling it. That way, you’ll always know where your brand stands!