Southwest Airlines reaped rapid results with a simple, consistent, and attention getting plan of action.

A similar strategy can work for you. You can attract business and increase your sales by traveling down the same path as Southwest Airlines:

  1. Define your clear and impactful purpose.
  2. Identify how your purpose will impact your target market and drive revenue.
  3. Clearly state your purpose within your marketing and PR and consistently speak it company-wide.

Southwest Airlines chose to refine its brand purpose, in spite of decades of profitability, and the result has been defined as “a crusade.” They’ve created a culture of energetic and fun people who don’t believe in nickel and diming customers. In 2014, Forbes Magazine defined it with this headline: Southwest Airlines Motivates Its Employees with a Purpose Bigger than a Paycheck.

Brainstorm how your company can learn from Southwest Airlines…