Southwest Airlines reaped rapid results with a simple, consistent, and attention getting plan of action.
A similar strategy can work for you. You can attract business and increase your sales by traveling down the same path as Southwest Airlines:
- Define your clear and impactful purpose.
- Identify how your purpose will impact your target market and drive revenue.
- Clearly state your purpose within your marketing and PR and consistently speak it company-wide.
Southwest Airlines chose to refine its brand purpose, in spite of decades of profitability, and the result has been defined as “a crusade.” They’ve created a culture of energetic and fun people who don’t believe in nickel and diming customers. In 2014, Forbes Magazine defined it with this headline: Southwest Airlines Motivates Its Employees with a Purpose Bigger than a Paycheck.
Brainstorm how your company can learn from Southwest Airlines…