How did the Kentucky Roots Campaign educate and inspire tree care in Northern Kentucky?
Put yourself in their shoes. How could a campaign bring your product or service to life?
Select an area of your business or organization that needs increased awareness to inspire action or identify a need within your target market to increase sales.
Trees are dying in Kentucky, so the Northern Kentucky Urban & Community Forestry Council (NKUCFC) hired C.E.L. to create and implement a campaign that would educate people (including low-literacy adults) on the value of trees and inspire tree planting and care.
Create an attention-getting educational campaign that creatively highlights your product or service. Then, design supporting graphics that have energy, legs, and longevity.
As a company recognized for educational tree campaigns ranging from the Fit Forest in Elgin, Illinois, to the award-winning International Trees Pay Us Back Campaign, we knew that in order to motivate change, we needed to appeal to the heart and soul of Kentuckians. They are a loyal group of people who have deep “roots” in the state, so we wanted to give the campaign a name that would appeal to them, and Kentucky Roots came to life. The Kentucky Roots logo looks good on a sign, a bus, a car window, a tattoo, and more, and it is serving it’s purpose: capturing attention.