How many times have you answered, “great customer service,” when asked what sets your business apart from the competition? The truth is, your competition is most likely saying the same thing! So, what are the words that will more clearly define you, so you can be the cream that rises to the top in your market?

Now more than ever, your customers want to know what they’re getting and how it will benefit them. So, it’s in your best interest to define what truly makes you great, rather than summing it all up with “great customer service.”

Take Maser, Amundson, Boggio & Hendricks, P.A. This knowledgeable and talented team of elder law and special needs trust attorneys has helped countless individuals and families through some of the toughest times of their lives. They give their clients exceptional customer service, but when our CEL team looked beyond the surface, we discovered something much more valuable – Passionate advocacy, ethical representation, and guidance across generations. Simply stated, they will be your rock in a hard place.

Your conversation with potential customers should begin with telling them how they benefit from what you do. In preparation, ask your clients why they choose to work with you.

Let’s go back to Maser, Amundson, Boggio & Hendricks for an example. On any given day, they provide exceptional estate and life care planning services, but the result of those services is what really matters. A daughter will sleep tonight because she knows she will have the money she needs to provide care for her father with Alzheimer’s disease because they were her rock in a hard place.

Dig beyond the surface and find the words that truly describe your customer service.