Our own Kari Logan shares her thoughts on creative press kits for mediacommunication.
As the new Totally Stylin Tattoos Barbie Doll hits the press, I’m reminded of the fact that my firm was way ahead of our time when we released a tattooed Barbie as the attention getter within the Uptown Art Fair press kit in 1999.
We tattooed the Uptown Art Fair logo on the chest of 20 Barbie Dolls, dressed them in a trench coat and placed them in a brown paper bag with a tag that said, “Expose Yourself to Art!”
The phone rang within 30 minutes after the press kits left our office. Print and broadcast media reporters and editors called with a chuckle in their voice and booked media coverage previewing the Uptown Art Fair.
Our marketing and public relations firm, CEL, has put out creative press kits for more than 20 years and it always pays off. Who wouldn’t want to receive a tattooed Barbie or a piñata filled with media materials instead of an envelope with a label and a stamp?!
Have you ever sent out a creative and attention-getting press kit?