When it comes to marketing and public relations, not much surprises us. We’ve learned from the good moves and the bad, and offer 25 tips for successful marketing and public relations. We’ll share five per week on the News Blog… CONTINUE READING
Your marketing strategy is a control panel of switches for powering your business in the coming year. Do you know the hot buttons to push to drive a surge of customers your way?
In an effort to help business owners… CONTINUE READING
Who is your target market? Have you studied, tested and tracked its response to your products and services?
For our clients, the most immediate way to measure the success of a marketing or public relations tactic is through visible public… CONTINUE READING
According to Forbes Magazine, it’s going to be more challenging than ever to authentically connect with consumers in 2014. And, trust will be at an all-time premium, so react accordingly as you chart your marketing course into the New Year.… CONTINUE READING
What is your brand vision? Do you see your logo on TV, or the side of a bus? Is it in kitchens across the country or do you want to click on it as an App on an smart phone?… CONTINUE READING
How do you maintain and sustain your brand in the marketplace? If you look at the land of the giants, there are common threads sewn into a history of consistency and clarity of message. The big brands know who they… CONTINUE READING
What would you do if one of your employees were arrested? What if a staffer was caught on camera, allegedly ripping off a customer? Are you prepared to respond? Would you know what to do if a news crew showed… CONTINUE READING
Why did you go into business? What sets you apart from your competitors? What motivates you to deliver goods and/or services to your customers everyday? What is your brand promise? Answer these questions and then ask yourself one more: Does… CONTINUE READING