Students and parents are communicating and seeking information online and through social media. If you’re not engaging in those conversations, educating and offering accurate messages, they’re going to get potentially inaccurate information somewhere else. In 2015, a study by the Pew Research Center revealed the fact that social media is not an extracurricular activity for teens, but rather a daily function, like eating and bathing.

Keeping up with online communication can be daunting because it takes a lot of time and effort to create content, post it and respond to comments. So, how can you be a thought leader, provide content on topics that are being searched and talked about without monopolizing all of your time? An editorial calendar is a helpful tool. It allows you to plan ahead, hit on timely topics at appropriate points in the school calendar, and contribute to school and life conversations. Think of it as your roadmap for online communication.