You invested in online marketing…but are you really grabbing the attention of your audience? How can you cut through the clutter and inspire, educate and motivate actions in order to increase leads and sales? We recommend crafting a campaign that engages and integrates your traditional marketing with your online efforts. But before you embark on creating just any content, ask yourself:
What is in it for your audience?
How do you tailor the message to make the viewer want to engage with you? Make it educational and visual.
- Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
- Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source: 19 Reasons For Visual Content)
Is the content going to motivate your audience to make a change?
Your viewer is more likely to take action when the message shows how it benefits them. The message should be simple and to the point. For example, if you are creating a campaign trying to get a reader to take the stairs, are they more likely to respond with a simple graphic that conveys that 10,000 steps equals better health and wellness or just the word stairs?
- 90% of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.
Answer these two questions in your campaign and it will help you see results. A recent educational and visual campaign resulted in 289% increase in a client’s traffic over the previous year, that’s 79,594 website visits!