
An artistic reputation
C.E.L. is known for promoting art fairs! In 1999, the Uptown Association hired us to re-position the historic Uptown Art Fair within the media because it was being portrayed as a summer fun, food and beverage event instead of a high-end, juried art fair. Qualified art buyers were not inspired to attend. Honestly, it seemed natural to us to focus on the artists. After all, most of them have pieces in galleries across the U.S. and some have work in the Smithsonian!
Our mission was accomplished by drawing from the rich history of the event and bringing it to the forefront in key messages and media angles. We uncovered the stories behind the art and artists that reflected the passion that fuels the Uptown Art Fair.
That year, the Uptown Art Fair attracted more media coverage than it had in the history of the event - 62 television segments, 7 radio interviews, 9 newspaper articles and 30 electronic media placements. To this day, after 10 years of C.E.L service, the Uptown Art Fair continues to hold its position as one of the most prestigious art fairs in the country.
In 2009, our artistic reputation took us to Saint Louis to handle the publicity for the Saint Louis Art Fair Fair. C.E.L. has a Saint Louis office, which makes interaction with the media a bit easier prior to the event. Saint Louis media specialist Carol Sheer handles the pre-publicity and the rest of the media team joins her on-site during the three-day run of the art fair.
Within the first year of working with the Saint Louis Art Fair, we secured an unprecedented amount of media coverage with 53 television segments, 12 radio interviews, six newspaper articles and 17 electronic media placements. We are proud to say that we helped the Saint Louis Art Fair rise to second in the nation!
Call us at 763.559.6058 or email us for details.