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November 2010 | C.E.L. is featured on Minnesota Public Relations Blog,  read more

 Agency Profile - C.E.L. Public Relations

 

C.E.L. Public Relations is passionately committed to the betterment of business, family and the community. Clients are often drawn to the full service-marketing firm because of this commitment and they stay because they experience the value it brings to their business. 
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September 2010 | VIDEO | Media coverage of one of the top art fairs in the country, the St. Louis Art Fair,  read more

Media coverage of one of the top art fairs in the country, the St. Louis Art Fair

 

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July 2010 | C.E.L. Makes a Splash with the City of Long Lake,  read more

C.E.L. Makes a Splash with the City of Long Lake

 

This past week, C.E.L. was featured in an article in The Pioneer Sun Patriot for the successful re-branding strategy that the team designed for the City of Long Lake. The re-branding includes a new city logo, slogan, and plan for implementation of the strategy.
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July 2010 | C.E.L. Attended the Applewood Peer Group Meeting On Behalf of Nexstar® Network,  read more

C.E.L. Attended the Applewood Peer Group Meeting On Behalf of Nexstar® Network 

 
Our own Kari Logan has just returned from Denver, Colorado where she attended the Applewood Peer Group Meeting on behalf of Nexstar® Network. It was three days of intense mentoring, and participants walked away with tangible strategies that lead to documented success. Peer Group meetings set the standard and raise the bar for other professionals to live and work by. Logan will write an article on the event for Contractor Magazine, a leading trade publication for plumbing, heating and cooling home service contractors.
 
“I’m looking forward to capturing the essence of this event within the pages of Contractor,” said Logan. “It’s always inspiring to visit the shops of successful Nexstar members with a strong commitment to mentoring and learning from other members through Nexstar’s incredible peer connections.”
 
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July 2010 | VIDEO | Business Matters: Plymouth Company CEL Gets Recognition for Making Clients Look Good,  read more

Business Matters: Plymouth Company CEL Gets Recognition for Making Clients Look Good

 

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May 2010 | City of Long Lake Economic Development Authority and City Council Select C.E.L. for Brand Refinement,  read more

City of Long Lake Economic Development Authority and City Council Select C.E.L. for Brand Refinement

 

The city of Long Lake Economic Development has selected C.E.L. to refine the community brand. This rebranding will be designed to strategically encourage economic development for Long Lake. It will involve the visual and graphic image of the Long Lake community as well as the designed key messages that will accurately portray the future of Long Lake.
 
“Our job and expertise is in developing a brand identity that is creative, effective and long-lasting,” said Cindy Leines, Founder & Strategist at C.E.L. “Throughout this process we will ensure that we maintain the integrity and true character of the Long Lake community for today and beyond, and we also promise it will be fun and bring renewed energy to the community.”
 
For more information on the City of Long Lake, go to www.ci.long-lake.mn.us. 
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May 2010 | C.E.L. Helps Local Inventor Connect with the Media,  read more

C.E.L. Helps Local Inventor Connect with the Media

Deborah Yungner, Founding Chair and CEO of ERBUS Inc. Emergency Response Back-up Utility System 

 

With an invention that offers potential life-saving technology, Deborah Yungner definitely has a message to get to the media. The ERBUS Sentry 5000 and ERBUS Remus are the brainchild of Yungner. The ERBUS technology provides power, lighting, communications, heating/cooling, and portable water in a mobile unit.
 
C.E.L. was able to secure media coverage for Yungner and her invention on local CBS affiliate WCCO Channel 4, local NBC affiliate KARE Channel 11, and in the Star Tribune. This exposure led her to connections and opportunities that have allowed her to share her invention with others who need it.
 
Yungner’s technical innovation and passion for making this emergency response tool available to communities, states and countries around the world has taken her humanitarian invention in many preliminary directions. She is pleased to now officially launch ERBUS in the marketplace to help save and sustain lives during times of disaster. The integrated utility system technology is available for large scale emergency-response and water purification around the world.
 
For more information on Erbus, go to www.erbusinc.com. 
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April 2010 | C.E.L. Secures Media Coverage for Local Company that is Shredding Identity Theft,  read more

C.E.L. Secures Media Coverage for Local Company that is Shredding Identity Theft

 

C.E.L. client Shred-it had a story that needed to be heard – and C.E.L. made it happen. Shred-it wanted to alert the public that identity theft is now the fastest growing crime, according to the Federal Trade Commission. Experts estimate that about 10 million people become victims each year - which means that means every minute, 19 people become new victims of identity fraud. Without careful and correct disposal of your sensitive documents, statements and materials, your trash can become someone else’s treasure. The answer? Shred-it Minnesota.
 
Shred-it hired C.E.L. to secure broadcast media coverage on NBC affiliate KARE 11 and that’s what we did. KARE 11 reporter Trisha Volpe gave viewers the facts and the solutions.
 
“Taking the time to build strong relationships with the media has really lead C.E.L. and our clients to excellent opportunities,” said Kari Logan, Media Specialist at C.E.L. “Our relationships with our media contacts are strong to the point where they now call us when they’re in need of an interview. Channel 12 was doing a story on a fraud seminar for seniors in the Twin Cities and they called us looking for a side bar. Shred-it Minnesota had just opened their new secure drop-off facility and was looking to get the word out on the fact that people can drop off their documents for shredding and by doing so, protect themselves from identity theft. I connected the two and within 30 minutes, Channel 12 headed to Shred-it to shoot tape within the shredding facility and an interview with Shred-it President Tom Vettel.”
 
For more information on Shred-it Minnesota, go to www.shreditmn.com.
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November 2009 | Inventors Make Connections to Fuel Entry into Marketplace,  read more

Inventors Make Connections to Fuel Entry into Marketplace

2010 Invention & Idea Show™ Set for June 11 and 12

 

The Folding Camp Trailer, MinnoMatic, Quad Cane, Spiral Eye Needle, Funnel Hole Ice Auger and the traditional orange life jacket with neck support are sold across the country today because their inventors unveiled them at the Invention & Idea Show™.
 
C.E.L. client Minnesota Inventors Congress (MIC) invites inventors and the experts who fuel their entry into the marketplace to register for the 2010 Invention & Idea Show™. Since 1958, this international event has showcased innovation and provided an opportunity for aspiring, emerging and established inventors to move from ideas to manufacturing to marketplace.
 
C.E.L. has secured coverage of this organization and its main event within multiple media outlets across the Midwest, ranging from the Chicago Tribune, to local NBC affiliate KARE 11, to local CBS affiliate WCCO 4, to local Fox News, to the Star Tribune.
 
The Minnesota Inventors Congress (MIC), presenters of this internationally acclaimed event, knows that innovation is a driving force behind the U.S. economy. Every year, they look forward to connecting inventors, investors, manufacturers, product scouts, financial service providers, intellectual property attorneys and the general public for the benefit of all in Redwood Falls, Minnesota on June 11 and 12, 2010.
 
Inventors from across the country have traveled to the Redwood Area Community Center to test market their products and attend Inventing Success™ Workshops, hosted by experts who teach the product development process. 71 inventors from 18 states showcased their inventions this past June.

The 2010 Invention & Idea Show™
June 11 and 12, 2010
Redwood Area Community Center
Redwood Falls, MN
 
Minnesota Inventors Congress
507.627.2344 phone/507.637.4082 Fax
800.468.3681 national toll free
www.minnesotainventorscongress.org
info@minnesotainventorscongress.org
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September 2009 | C.E.L. Launches Social Media Incubator™ in Partnership with Small Business Mavericks,  read more

C.E.L. Launches Social Media Incubator™ in Partnership with Small Business Mavericks

 

C.E.L Public Relations and Small Business Mavericks have launched the Social Media Incubator™, a cost-effective social media service to help small and mid-size businesses grow.
 
Social media tools and access to communities of prospective buyers are at our fingertips. However, the challenge for most organizations is managing the execution of social media in a manner that is relevant, measurable and effective.
 
Too often, small and mid-size businesses try to utilize Web 2.0 social media tools such as blogs, LinkedIn and Twitter without a plan in place to ensure their success. The Social Media Incubator helps service businesses and organizations unleash the power of social media, while researching and developing best practices throughout the process.
 
Social Media Incubator services begin with a website health check-up that scans for search engine optimization, key word effectiveness, and usability and moves on to creating social media tools, maintaining them and tracking results.
 
Business owners are outsourcing social media planning and implementation to The Social Media Incubator to get their social media network rolling and swelling with a focus on ROI while they focus on business management and operations.
 
For more than twenty years, C.E.L. has served as a marketing partner to clients – helping them strategically plan, implement and ultimately grow their business using effective public relations. Small Business Mavericks also has a 20-year track record as a full-service marketing company, specializing in website design, development and promotion.
 
If your company sells service with a passion and you want to utilize social media to increase sales, go to www.socialmediaincubator.com, email cindy@celpr.com or call 763.559.6058.
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August 2009 | C.E.L. Promotes the 17th Annual Saint Louis Art Fair,  read more

C.E.L. Promotes the 17th Annual Saint Louis Art Fair

Event, Culture and Creativity

 

C.E.L. has been chosen to promote the Saint Louis Art Fair, which ranks 4th in the nation and attracts more than 150,000 visitors every year. From September 10-12, downtown Clayton will play host to more than 160 distinguished artists whose creativity is inspired by color and cultures around the world. 

There’s something for everyone at this year’s Art Fair.  Booths will be filled with stunning art to browse and to buy – plus opportunities for visitors to create their own art at no cost.
 
  • The Creative Castle offers kids a dozen different crafts, from masks and mobiles to ceramics and sun catchers.
  • The Art Studio lets adults find their inner Michelangelo by putting on scrubs and goggles to paint a recreation of the Sistine Chapel.  They can also make Art Fair posters, puppets, clay pots, t-shirts, jewelry and more.  The Art Studio will also feature free hors d’oeuvres, a cash bar and fashion shows.
  • Artists featuring ceramics, jewelry, printmaking, mixed media, clay, and more!
 
Performance Art
Dancer and musicians with roots in countries around the world will share their culture and creativity on performance stages throughout the events.

The Saint Louis Art Fair is produced by Cultural Festivals. For more information go to www.culturalfestivals.com
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July 2009 | C.E.L. Promotes Social Security Seminarto Offer Tips for Maximizing Retirement Income,  read more

C.E.L. Promotes Social Security Seminarto Offer Tips for Maximizing Retirement Income

 

C.E.L. was chosen by Business & Estate Advisers, Inc. of Rice Lake to develop and design collateral materials to promote their 60-minute Social Security Planning Seminars. These seminars were created to help take the guesswork out of Social Security income.
 
Reports of a freeze on Social Security Cost of Living Adjustments (COLAs) are of growing concern to Americans, yet according to The U.S. Social Security Administration, The Social Security trust fund is currently over funded and is projected to continue to be until 2017 or so.
 
Financial experts (and baby boomers) E. Dennis Zahrbock, CFP® CLU ChFC and Stephen Bowman, CFP® of Business & Estate Advisers, Inc. in Rice Lake will help you determine:
•How you can maximize social security benefits.
•How much you and/or your spouse can personally expect to receive.
•At what age you should apply for social security to receive the most benefit.
 
There are things baby boomers should know to avoid making a costly mistake by drawing social security at the wrong age. If you’re on social security right now, you can make changes that may increase your benefits by hundreds of dollars each month. Social Security has a unique “change option” which allows you to pay back 100% of the benefits you’ve received and start over at your current age benefit with a higher income for life.
 
For more information on Business & Estate Advisers, go to www.business-estate.com.
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May 2009 | C.E.L. Captures the Attention of the Media for the General Store of Minnetonka,  read more

C.E.L. Captures the Attention of the Media for the General Store of Minnetonka

 

Gail Bollis, matriarch of the Bollis family and founder of The General Store of Minnetonka is celebrating 25 years in a business that has brought a big payoff – spending every workday with her husband, children and grandchildren. She chose C.E.L. to help promote the anniversary and make the public aware of all that the General Store has to offer.

Despite being told by other PR professionals that an anniversary event was required to gain media coverage, Bollis turned to C.E.L. to find the real hook with the perfect delivery to established them in the marketplace and in the media. The General Store of Minnetonka has gifts and goods in endless variety – from home décor to clothing, jewelry, gourmet foods and more. They deliver old-fashioned customer service for an unforgettable shopping experience.

“We just needed to find the right angle on their unique story,” said Kari Logan, Media Specialist at C.E.L. “Finding the best way to pitch it to the media is everything, and it takes strategic planning.”

C.E.L. has placed General Store of Minnetonka in the media spotlight within the Minneapolis Star Tribune, St. Paul Pioneer Press, Lake Minnetonka Magazine, Where Twin Cities, Minneapolis St. Paul Magazine, Minnesota Monthly Magazine, Minnetonka Sun Sailor, My Talk – FM 107.1, WCCO AM Radio, WDGY, WCCO-TV, KARE 11, and My Fox 9.

For more information on The General Store of Minnetonka, go to www.generalstoreofminnetonka.com.

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C.E.L. | 15600 36th Avenue North, Suite 120, Minneapolis, MN 55446 | 763.559.6058 | 888.CEL.2780 | email us | sitemap